New to the Brokerage: Cheri Washburn

Headshot of Cheri Washburn.

By Cheri Washburn My Experience I have over 25 years of sales, management, and customer service experience in various fields, including hospitality and estate planning. My career has been devoted to the real estate industry for the past 15 years as president of a local real estate lead generation company. By helping many real estate […]

Headshot of Lena Bement.

Lena Bement makes Crane Realty her sponsoring brokerage Lena Bement is a licensed realtor and a proud member of Crane Realty. With a background serving in the military, she carries the values of organizational skills, attention to detail, and dedication into her real estate career. As a Finger Lakes resident, Bement deeply understands this area’s […]

Unlock a Rewarding Career as a Real Estate Agent

A person sticking a sold sign on top of a for sale sign.

Real estate is a dynamic and thriving industry that offers a plethora of opportunities for individuals seeking a fulfilling and rewarding career. Being a real estate agent goes far beyond buying and selling properties—it’s about building relationships, navigating market trends, and helping clients achieve their dreams. In this blog post, we will delve into the […]

Zachary Litwak: Meet the Agents

Headshot of Zachary.

Zachary Litwak is a dedicated realtor based in Rochester serving the wonderful communities of upstate New York. With a wealth of local market knowledge and an unwavering commitment to client satisfaction, Zachary has established himself as a trusted advisor in the local real estate market. Whether it’s helping first-time homebuyers find their starter home or […]

Kerry Ivers and Crane Realty: A Dream Team

Headshot of Kerry Ivers.

Kerry Ivers and Crane Realty: A Dream Team Crane Realty is excited to introduce Kerry Ivers—a hardworking and experienced real estate agent! “As an independent agent, I prioritize my client’s needs and interests during the buying and/or selling process,” says Ivers. “I’m on a mission to ensure that the buyers and sellers I work with are well-informed about the […]

How to Shift Dreams into Goals

Goals are not dreams. However, dreams are an indication that we have hope. They can be simple or complex, ordinary or extraordinary. Dreams are wonderful, seemingly magical things, and yet they are only that—dreams. Without actionable steps, dreams can only come true on the off-chance that someone else will do the work for you. Are […]

Flexibility and Technology Offer Self-Employed Job Security

Job security is something none of us take for granted these days. Think back to February of 2019: COVID-19 had just started sweeping across the United States of America. By March, much of the county was in lockdown. Businesses closed their doors. Restaurants shut down. Schools went to remote learning. In short, the country came […]

Tyler Gray Brings a Unique Perspective for His Clients

Headshot of Tyler Gray.

“I started my real estate career as a real estate paralegal in 2019 and immediately knew it was my calling,” says Tyler Gray. Specializing in residential real estate, Tyler led about a hundred real estate transactions during his time as a paralegal. His experience accumulated a vast understanding of the real estate process, specifically the […]

Where to Get Leads for Real Estate

Crane Realty has a leads problem. A very good leads problem. In fact, we’ve got more leads coming in than we can handle. To make sure every client gets the best service possible, we’re looking for smart, motivated, customer-service-oriented agents who can jump right into working with leads! When you became an agent, isn’t the […]

Create Your Own Best Life With Crane Realty

Brokerages vary in what they offer and how much you’ll pay to be a part of their company. Crane Realty offers real estate salespersons the opportunity to grow their business in a way that suits them for a price that’s hard to beat! (More on that later.) Crane Realty is also able to pivot quickly, […]