1. Price it right.

The most important step in selling your home is pricing it correctly from the onset.  It’s a well-known fact that overpriced homes take longer to sell and usually sell for a lower price.  The majority of your showings will occur in the first 30 days on the market. As a result, it’s crucial that your initial list price matches buyer expectations. Our agents use advanced market analysis software. Combined with their local knowledge and expertise, their comprehensive report will accurately determine the optimal list price for selling your home.

Get a free value analysis of your home.

2. Great condition = Top dollar.

In order to get top dollar, your home needs to look its best. Our agents will help you identify and prioritize repairs and improvements that will provide the best return on your investment. We are happy to visit a property to do a FREE Home Marketability Analysis along with a Listing Presentation. Yes, even if you aren’t ready to list until several months from now.

Before your home goes on the market, we will work with you to make sure every room in your home is ready for buyers to see. Follow us on Pinterest for great staging tips or call in the professionals. (We or our clients have worked with every professional on our local directory.)

3. Have your agent invest in widespread, expert marketing.

Our Home Selling System was developed to provide our agents with a consistent and proven manner to get our listings in front of as many potential buyers as possible. Our reach is so extensive because we invest heavily in web, social networking, email, direct mail and print campaigns that feature our listings in all the places where buyers are looking. When you hire us to sell your home, we will identify your ideal buyer and then develop and implement a tailored home marketing program designed to reach them.

4. Discuss your goals with your agent and trust them to negotiate on your behalf.

Successfully negotiating a real estate contract is more than a matter of luck or natural talent.  When you receive an offer, having an agent with a proven track record of bringing buyers and sellers together can make a huge impact on your final sale price.  Our home listing specialists are skilled negotiators. They will help you get the highest price a potential buyer is willing to pay, as well as the best terms, shortest contingencies, fewest repairs, and lowest closing costs.  We don’t approach negotiations from an adversarial winner-take-all perspective. Instead, our agents focus on your top priorities and strive to keep emotions from over-running the process.

5. Use our connections to your advantage.

One of the most valuable things our agents can offer is guidance. We’re here to guide you through the sales process to get you top dollar, but we’re also here to make sure you can make connections to have everything go smoothly.

Need a professional cleaner to come in, a recommendation for a great local moving company, or a real estate attorney? Our network of professional contacts means we can help you get in touch with the right person for your situation. Please remember that you’re never under any obligation to use the professionals we know. We simply want to make sure you have all the tools you need to be successful. Ask for a recommendation and we’ll provide you with two or three names then let you make your own decision.

5. Always know how things are going with your sale.

While your home is on the market we will provide weekly reports on your listing, the traffic it is receiving, and feedback from agents who show the property to potential buyers. The same high level of communication will continue once your home goes under contract. At that point, weekly to bi-weekly updates from our Transaction Specialist will keep you up-to-date on the sales process. Our Transaction Specialist checks in with agents, attorneys, and the lender frequently for real-time updates. In addition, our sophisticated online transaction management system ensures all parties follow through with their contractual obligations in a timely manner.